Does the idea of managing popular brands excite you? Do you want to make a career understanding consumers and creating a digital strategy? Do you want to work on market research and shape the way businesses market and sell their products? Because a career in marketing is waiting for you! In this article, find out about some popular careers you can pursue after an MBA in marketing.
An MBA in marketing focuses on teaching you the role and importance of marketing in the business world. It aims at training talented and passionate students like you to face the diverse challenges of the Indian and Global markets. This program gives you a solid foundation in marketing concepts and skills, thus honing your decision-making and problem-solving skills. You have the option to explore a variety of career paths, each one being unique and interesting at its own level.
There are a plethora of career options available after MBA Marketing. But, let’s explore the most popular 5 career choices made post-MBA in marketing:
A brand manager works on building and promoting a brand. It is one of the most creative, experiential and dynamic work profile that tends to keep you on your toes! A marketing professional as a brand manager is responsible for creating a positive identity for a specific product among the audience. FMCG companies famously hire brand managers from top b-schools.
Your work would revolve around making long-term strategies, interpreting the market, deciding the price of the product and product development, etc. You would also be responsible for activities like promotions, advertising, media engagement and other regulatory frameworks.
The starting salary package of a brand manager could be between 6-8 lakhs per annum which would easily go above 10-12 lakhs with adequate experience and skills.
Sales is an age-old technique of selling and promoting a product. This work profile is generally associated with a high-paced work schedule, achieving targets, and gaining bonuses and incentives. Being a sales manager, a marketing graduate has to be energetic with exceptionally good communicative skills to maintain a high-spirited sales team that brings ground-breaking results to the organization. Almost all the companies from various domains are looking for sales professionals from top b-schools.
You would be responsible for appointing distributors, setting salary goals & quotas, building a sales plan, analyzing data, studying the competitors, deciding the targets and goals for the team. Moreover, maintaining relations with the stakeholders in the sales and distribution channel is also, a major role of a Sales Manager.
The starting salary package of a sales manager could be between 5-7 lakhs per annum which would easily go above 8-10 lakhs with adequate experience and skills.
Market Research Analyst
The success of both the marketing and sales team of an organization depends upon how well they know the target market and audience. So, the responsibility of gathering all data related to the market and its trends and the target audience falls upon the Market Research Analysts.
Startups as well as companies like Amazon, Nielsen, Consulting companies, etc all hire marketing analysts from top b-schools.
Students who opt for a career path towards Market Research after PGDM in Marketing, are responsible for assessing consumer choices in order to help organizations decide how to shape, advertise, and market their products and services. Such marketing professionals would also design surveys and research methodologies to gather information, do a lot of data crunching and help in planning and building marketing strategies. In short, the market research analyst is quite a responsible work profile as the term big data shapes the way an organization targets and communicates with its customers.
The starting salary package of a Market Research Analyst could be between 6-8 lakhs per annum which would easily go above 15-20 lakhs with adequate experience and skills.
With digitization embedded in every corner of our lives, digital marketing as a career option. Has taken flight and became quite popular among marketing students. In some ways, digital marketing does not go a long way from the traditional marketing techniques. It incorporates more roles and skills than marketing ever before, and it’s this flexible, ingenious nature of the business that makes it so captivating. From startups to FMCG companies like HUL, Nestle, ABGLP, etc. all hire students for digital roles from top b-school campuses.
This field comprises tasks such as Search Engine Optimization, Pay-Per-Click(PPC), Social Media Marketing, Web content writing, Email Marketing, Marketing Automation and so on that works for both B2B and B2C.
The versatility in this field is also reflected in the roles that a marketing student can opt for, which are:
- SEO manager
- SEM/PPC expert
- Social media manager
- Content Writer
- Growth Hacker
The starting salary package of a digital marketing manager could be between 5-7 lakhs per annum. Which would easily go above 12-14 lakhs with adequate experience and skills.
Business Development Manager
Business Development is quite a creative role in an organization, accompanied by challenging aspects. You would be responsible for creating new business opportunities, in addition to meeting the existing targets. In essence, it’s a sales role. Companies like Google, Facebook, HUL, etc hire exclusively for these roles from top b-schools.
A marketing graduate as a business development manager will be concerned with business growth. And improvement, and developing relationships with clients, suppliers, customers and other partners. He would be required to think strategically, set aims and objectives in order to develop and improve the business. Moreover, he would have to carry out significant planning in order to execute operational changes.
The starting salary package of business development manager could be between 6-8 lakhs per annum. Which would easily go above 10-12 lakhs with adequate experience and skills.
There are also some hatke careers open to marketing and media students, like:
- Media Strategist
- Marketing Analyst
- Media Manager
- Media Planning Manager
- TV Producer
- A/V (Audio-Video) Editor
- Digital Media Assistant
- Corporate Communications Head
- Digital Media Analyst
- Channel Head
Of course, living in the digital age, media careers are very fluid and tend to change with the needs of the industry. For e.g. with OTT platforms like Netflix, Hotstar, and Disney’s yet to be launched OTT platform, as well as many such platforms launched by various networks, the consumer behaviour has also evolved. With such leaps in the evolution of human behaviour, media careers too tend to change and evolve.
Another interesting trend that seems to have an echo everywhere is working with data. With more and more AI devices and machine learning becoming commonplace, media careers are evolving too for instance. In order to accommodate this need, media career, technical and non technical, are both changing. We have data journalists and technical content writers. We have professionals who understand the business of influence and design systems and software to deal with the data deluge also.
To summaries, be it mainstream careers, or any of the new and evolving careers, media and marketing remain a sector with multiple opportunities. Best of luck with your marketing career likewise!